Edinburgh is the Culture Capital of Scotland
Edinburgh is well known for it’s vibrant nightlife and festival culture. With hundreds of events all year round there is no shortage of things to do and see in the city whatever your interests.
The city is also growing as a business centre in Scotland – click here to read more about business in Scotland.
In a city saturated with events, shows, businesses and brands how can you get yourself noticed?
Advertising is the answer!
- Leafletting is one of the main marketing tools used in Edinburgh, as seen particularly during August at the Fringe Festival.
Leaflets are great but can be quite labour intensive regarding distribution. Handing out leaflets can be time consuming when done in large numbers but can be effective when in crowds of people for example at the Fringe.
- Outdoor advertising is incredibly popular in Edinburgh and for good reason. With a bus network spanning the city and the surrounding areas, placing an advert on a bus means it will be seen by thousands of people every day.
Get in touch with Exterion Media in Edinburgh to find out more about advertising on buses in Edinburgh.
- Online marketing and social media is also a great tool to use to promote your event or business. Let all your followers know the latest news about your event. Students and also young professionals are heavy users of social media like Facebook and Instagram.
It is also a good idea to start a blog and to have a well designed website. Hiring a web designer and SEO expert are well worth the investment for your business.
For a helpful guide to planning your event click here.